About Us

G.I. “Lawrie” Lawrence, CEO of StayLakeNorman, was the strongest and top selling Realtor in Mooresville for 7 straight years spanning from 2013-2020.

In 2015, Lawrie and his wife Frances had an idea to build a specialty vacation rental home with an "urban contemporary" design theme. The Lake Norman vacation rental market loved this new offering, as the approximately 200 vacation homes in the area at that time were mostly second homes not being used by the owners with zero updates.

Most had mismatched furniture, decor, colors and no dedicated style or concise personality. The first home Lawrie built, Lake Norman Breakaway, became the most popular rental on the lake within 12 months. The following year Lake Norman Hideaway was built and released. The luxury vacation rental standard was pushed up higher again. Hideaway surpassed her sister Breakaway the following year in bookings giving StayLakeNorman the two best performing homes on Lake Norman

After some time and thought and turning down many homeowners asking for Lawrie to manage their properties, Lawrie decided, "Okay, let’s set up a vacation rental management company that only specializes in luxury vacation rentals on Lake Norman.”

StayLakeNorman was born and a "one-stop, sexy-house shop" was in full swing with the best designers and contractors in place to offer what luxury vacation guests wanted and demanded based on market feedback. We implemented management processes from the best and largest companies in the USA and continue to fine-tune the operation.

Look forward to today, StayLakeNorman has in their control the strongest performing vacation rental homes on Lake Norman. Over time we have added concierge services and sister boat rental company to complete what luxury guests want in their vacations. Through the years our staff has grown to include Reservationists, Housekeeping, Maintenance technicians, and Quality Control teams.

If you are planning a family get together, ladies’ trip or Grandad’s 80th birthday surprise, we promise to supply the best luxury vacation rental homes on Lake Norman.

We continue to learn and continue to grow. Read our reviews and see how many guests have said time and time again their stay was the best vacation of their lives and have never seen nor stayed in vacation rental property anything like ours.

Reading these reviews keeps us humbled, excited and focused, as nothing is more fun or rewarding than delivering people the best vacation of their lives.

Come stay with us a while and you may not want to leave…and if you don’t, then we can help you find your own lakefront home.



Lakefront Rentals callout
Lakefront Rentals
Lakefront Rentals
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Boat Rentals callout
Boat Rentals
Boat Rentals
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Concierge Services callout
Concierge Services
Concierge Services
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Explore Lake Norman callout
Explore Lake Norman
Explore Lake Norman
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Specials callout
Specials
Specials
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